The challenge
Where teams get stuck
The problems we're most often brought in to solve.
- 01
Traffic grows, pipeline does not
Visits are increasing, but qualified leads and sales remain flat.
- 02
Technical debt limits visibility
Indexation, speed and structured data issues hold rankings back before content can have an effect.
- 03
Attribution is guesswork
Conversion tracking is not connected to the CRM, so no one knows which channels produce customers.
- 04
Content lacks a strategy
Articles are published without keyword research or a funnel-stage plan behind them.
Overview
Growth & Search at VulcanTech
Digital marketing for growth is the use of search, AI visibility and paid acquisition to generate qualified demand that can be traced to pipeline and revenue. VulcanTech runs these programmes against leads and sales rather than traffic or impressions. As an engineering organisation, we resolve the technical foundations many agencies leave untouched: site speed, indexation and structured data. Conversion tracking is connected to your CRM, so every channel is assessed on the results it produces.
Key deliverables
- Technical search audit and remediation
- Keyword and content strategy by funnel stage
- Google and Meta campaigns with conversion tracking
- Monthly reporting tied to pipeline
What you get
What Growth & Search includes
Technical search audits
Crawlability, indexation, Core Web Vitals and structured data reviewed and remediated by engineers.
Search and content strategy
Keyword research mapped to funnel stage, with a content calendar your team can execute.
Paid search and social
Google Ads and Meta Ads programmes optimised for qualified leads, not clicks.
Closed-loop attribution
GA4 and CRM integration so every channel is measured against real pipeline.
Landing page optimisation
Fast, focused landing pages tested to improve conversion.
Pipeline reporting
Monthly reporting on leads, opportunities and revenue by channel.
Our process
How we deliver
A delivery process you can see into — from first workshop to production support.
- 01
Discovery
A focused working session on your objectives, constraints and existing systems. It concludes with a scoped proposal and a clear view of value, risk and effort.
- 02
Architecture & planning
We agree the target architecture, data model and integration approach before product code is written, and secure your sign-off.
- 03
Iterative delivery
Working software reaches a staging environment on a regular cadence, giving stakeholders continuous visibility and the ability to steer priorities.
- 04
Assurance & hardening
Automated testing, accessibility and performance budgets, and a security review are completed before anything reaches production.
- 05
Launch & continuity
We manage cutover and remain engaged through an agreed support period, with a structured handover to your teams or ongoing operation by ours.
Engagement models
Work with us the way that suits you
Outcome-based delivery
A defined scope, timeline and commercial model agreed after discovery. We own delivery risk against the agreed outcomes.
Best for: Well-defined initiatives, MVPs and first releases
Dedicated product teams
A cross-functional pod — engineering, design, QA and delivery leadership — aligned to your roadmap and scaled as priorities change.
Best for: Long-term product development and evolving roadmaps
Team extension
Senior engineers embed in your organisation, work inside your processes and report to your leaders — on contracts that assign all IP to you.
Best for: Adding specialist capability without growing headcount
Tools & technologies
The stack we build with
- Google Search Console
- GA4
- Google Tag Manager
- Google Ads
- Meta Ads
- Ahrefs
- Screaming Frog
- Looker Studio
- Google Search Console
- Ahrefs
- Screaming Frog
- GA4
- PageSpeed Insights
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
- Looker Studio
- HubSpot
Why VulcanTech
A partner, not a vendor
Senior engineering, honest delivery, and work we can name.
Senior engineers own delivery
The engineers who scope your programme in discovery are the engineers who deliver it. There is no hand-off to a junior bench after contract signature.
Engagement models that fit
Outcome-based delivery, dedicated product teams, team extension or global capability centres, matched to how your organisation prefers to work.
A verifiable track record
Every customer story we publish describes real production work, naming the client wherever confidentiality allows, including public-sector platforms secured through competitive tenders.
80+ projects in 16 countries
Delivered since 2021 across the public sector, real estate, healthcare, manufacturing and consumer technology, for regulated and high-growth organisations alike.
Customer stories
Proven delivery
Real Estate & Construction · United Arab EmiratesMaak Dream Developers runs sales, inventory and delivery on one governed platformMaak Dream DevelopersRead the story 
Public tenderPublic Sector & Government · PakistanPunjab's environment department gives citizens live, forecast-led air-quality intelligenceEPCCD, Government of the PunjabRead the story 
Manufacturing & Industrial · PakistanSiddique Sons Engineering moves HR and payroll onto a single system of recordSiddique Sons Engineering (Pvt) LtdRead the story
Resources
Latest insights
FAQ
Frequently asked questions
Can't find what you need? Ask us in the discovery session.
Free discovery session
Start your Growth & Search project
Tell us what you're building. You'll hear back from an engineer, not an inbox.
- 1We reply within one business day to set up a 30-minute call.
- 2A senior engineer — not a salesperson — walks through your problem.
- 3You get a scoped proposal with timeline and cost. No obligation.
New projects & sales
[email protected]Existing clients & support
[email protected]