The challenge
Where teams get stuck
The problems we're most often brought in to solve.
- 01
Spend judged on clicks
Campaigns are evaluated on clicks, not on leads that convert to revenue.
- 02
Tracking disconnected from CRM
Attribution is guesswork because conversions are not linked to pipeline.
- 03
Landing pages underperform
Paid traffic arrives on slow, generic pages that do not convert.
Overview
Performance Marketing at VulcanTech
Performance marketing is paid acquisition managed against measurable outcomes such as qualified leads and revenue rather than clicks. VulcanTech runs Google and Meta programmes with conversion tracking connected to your CRM, so spend is judged on the pipeline it produces. Campaigns are optimised weekly against cost per qualified lead, with landing pages built and tested by the same team.
Key deliverables
- Google Ads and Meta Ads campaign architecture
- Conversion tracking connected to CRM pipeline
- Campaign landing pages
- Weekly optimisation on cost per qualified lead
- Shared performance dashboard
What you get
What Performance Marketing includes
Google Ads programmes
Search, Performance Max and remarketing structured around qualified leads.
Meta Ads programmes
Facebook and Instagram campaigns with structured audience and creative testing.
CRM-linked attribution
Conversions tied to CRM stages through GA4 and offline conversion imports.
Campaign landing pages
Fast, focused pages built and A/B tested by the same team.
Weekly optimisation
Bids, budgets and audiences adjusted against cost per qualified lead.
Transparent reporting
Spend, leads and pipeline by campaign in a shared dashboard.
More in Growth & Search
Related services
Our process
How we deliver
A delivery process you can see into — from first workshop to production support.
- 01
Discovery
A focused working session on your objectives, constraints and existing systems. It concludes with a scoped proposal and a clear view of value, risk and effort.
- 02
Architecture & planning
We agree the target architecture, data model and integration approach before product code is written, and secure your sign-off.
- 03
Iterative delivery
Working software reaches a staging environment on a regular cadence, giving stakeholders continuous visibility and the ability to steer priorities.
- 04
Assurance & hardening
Automated testing, accessibility and performance budgets, and a security review are completed before anything reaches production.
- 05
Launch & continuity
We manage cutover and remain engaged through an agreed support period, with a structured handover to your teams or ongoing operation by ours.
Engagement models
Work with us the way that suits you
Outcome-based delivery
A defined scope, timeline and commercial model agreed after discovery. We own delivery risk against the agreed outcomes.
Best for: Well-defined initiatives, MVPs and first releases
Dedicated product teams
A cross-functional pod — engineering, design, QA and delivery leadership — aligned to your roadmap and scaled as priorities change.
Best for: Long-term product development and evolving roadmaps
Team extension
Senior engineers embed in your organisation, work inside your processes and report to your leaders — on contracts that assign all IP to you.
Best for: Adding specialist capability without growing headcount
Tools & technologies
The stack we build with
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
- Looker Studio
- HubSpot
Why VulcanTech
A partner, not a vendor
Senior engineering, honest delivery, and work we can name.
Senior engineers own delivery
The engineers who scope your programme in discovery are the engineers who deliver it. There is no hand-off to a junior bench after contract signature.
Engagement models that fit
Outcome-based delivery, dedicated product teams, team extension or global capability centres, matched to how your organisation prefers to work.
A verifiable track record
Every customer story we publish describes real production work, naming the client wherever confidentiality allows, including public-sector platforms secured through competitive tenders.
80+ projects in 16 countries
Delivered since 2021 across the public sector, real estate, healthcare, manufacturing and consumer technology, for regulated and high-growth organisations alike.
Customer stories
Proven delivery
Real Estate & Construction · United Arab EmiratesMaak Dream Developers runs sales, inventory and delivery on one governed platformMaak Dream DevelopersRead the story 
Public tenderPublic Sector & Government · PakistanPunjab's environment department gives citizens live, forecast-led air-quality intelligenceEPCCD, Government of the PunjabRead the story 
Manufacturing & Industrial · PakistanSiddique Sons Engineering moves HR and payroll onto a single system of recordSiddique Sons Engineering (Pvt) LtdRead the story
Resources
Latest insights
FAQ
Frequently asked questions
Can't find what you need? Ask us in the discovery session.
Free discovery session
Start your Performance Marketing project
Tell us what you're building. You'll hear back from an engineer, not an inbox.
- 1We reply within one business day to set up a 30-minute call.
- 2A senior engineer — not a salesperson — walks through your problem.
- 3You get a scoped proposal with timeline and cost. No obligation.
New projects & sales
[email protected]Existing clients & support
[email protected]