Digital Experience Engineering

Search & AI Visibility (SEO/GEO)

Technical search foundations and content strategy for search engines and AI answer engines.

Projects delivered
80+
Countries served
16
Global offices
4
Founded
2021

The challenge

Where teams get stuck

The problems we're most often brought in to solve.

  1. 01

    Wrong pages rank, or none do

    Pages rank for the wrong terms or are not indexed at all.

  2. 02

    Content without direction

    Articles are published with no funnel-stage plan behind them.

  3. 03

    Audit findings never ship

    Recommendations sit in a backlog for months without implementation.

Overview

Search & AI Visibility (SEO/GEO) at VulcanTech

Technical SEO and generative engine optimisation (GEO) make a website discoverable in search engines and citable in AI-generated answers. VulcanTech resolves the technical foundations, including crawlability, Core Web Vitals, structured data and internal linking, then builds a content strategy mapped to real search intent. Structured, clearly sourced content supports visibility in AI answers. Our engineers implement fixes directly, so recommendations do not wait in another team's backlog.

Key deliverables

  • Technical search audit and remediation
  • Intent-led keyword research by funnel stage
  • Content roadmap and briefs
  • On-page and structured data optimisation

What you get

What Search & AI Visibility (SEO/GEO) includes

  • Technical audit

    Indexation, crawl budget, speed and structured data reviewed in detail.

  • Engineering remediation

    Our engineers implement the technical changes, not just recommend them.

  • Intent-led keyword research

    Keywords grouped by intent and mapped to funnel stage.

  • Content roadmap

    A practical publishing plan with briefs your writers can follow.

  • AI answer readiness

    Structured data and clear, citable content that answer engines can interpret.

  • Visibility reporting

    Search Console and GA4 reporting tied to conversions.

Our process

How we deliver

A delivery process you can see into — from first workshop to production support.

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  1. 01

    Discovery

    A focused working session on your objectives, constraints and existing systems. It concludes with a scoped proposal and a clear view of value, risk and effort.

  2. 02

    Architecture & planning

    We agree the target architecture, data model and integration approach before product code is written, and secure your sign-off.

  3. 03

    Iterative delivery

    Working software reaches a staging environment on a regular cadence, giving stakeholders continuous visibility and the ability to steer priorities.

  4. 04

    Assurance & hardening

    Automated testing, accessibility and performance budgets, and a security review are completed before anything reaches production.

  5. 05

    Launch & continuity

    We manage cutover and remain engaged through an agreed support period, with a structured handover to your teams or ongoing operation by ours.

Engagement models

Work with us the way that suits you

Explore engagement models →
  • Outcome-based delivery

    A defined scope, timeline and commercial model agreed after discovery. We own delivery risk against the agreed outcomes.

    Best for: Well-defined initiatives, MVPs and first releases

  • Dedicated product teams

    A cross-functional pod — engineering, design, QA and delivery leadership — aligned to your roadmap and scaled as priorities change.

    Best for: Long-term product development and evolving roadmaps

  • Team extension

    Senior engineers embed in your organisation, work inside your processes and report to your leaders — on contracts that assign all IP to you.

    Best for: Adding specialist capability without growing headcount

Tools & technologies

The stack we build with

  • Google Search Console
  • Ahrefs
  • Screaming Frog
  • GA4
  • PageSpeed Insights

Why VulcanTech

A partner, not a vendor

Senior engineering, honest delivery, and work we can name.

  • Senior engineers own delivery

    The engineers who scope your programme in discovery are the engineers who deliver it. There is no hand-off to a junior bench after contract signature.

  • Engagement models that fit

    Outcome-based delivery, dedicated product teams, team extension or global capability centres, matched to how your organisation prefers to work.

  • A verifiable track record

    Every customer story we publish describes real production work, naming the client wherever confidentiality allows, including public-sector platforms secured through competitive tenders.

  • 80+ projects in 16 countries

    Delivered since 2021 across the public sector, real estate, healthcare, manufacturing and consumer technology, for regulated and high-growth organisations alike.

Resources

Latest insights

View all insights →

FAQ

Frequently asked questions

Can't find what you need? Ask us in the discovery session.

Technical remediation can improve indexation within weeks. Competitive rankings typically take three to six months, and we will not promise faster. We report leading indicators such as indexed pages, impressions and keyword movement so you can judge whether the programme is on track.

Free discovery session

Start your Search & AI Visibility (SEO/GEO) project

Tell us what you're building. You'll hear back from an engineer, not an inbox.

  1. 1We reply within one business day to set up a 30-minute call.
  2. 2A senior engineer — not a salesperson — walks through your problem.
  3. 3You get a scoped proposal with timeline and cost. No obligation.

New projects & sales

[email protected]

Existing clients & support

[email protected]

Tell us about your project

Takes about 2 minutes
What do you need help with?
Estimated budget
When do you want to start?

We reply within one business day.