Practice

Digital Experience Engineering

Web, mobile and commerce platforms engineered for performance, discoverability and measurable growth.

Book a free discovery sessionSee our work
Projects delivered
80+
Countries served
16
Global offices
4
Founded
2021

The challenge

The challenges we solve

  1. 01

    Digital estate slows the business

    An ageing CMS or template build loads slowly, ranks poorly and needs engineering effort for routine content changes.

  2. 02

    Channels deliver inconsistent experiences

    Web, iOS and Android were delivered by separate teams and now diverge in behaviour, quality and release cadence.

  3. 03

    Operations outgrow generic tools

    Spreadsheets, messaging threads and generic SaaS cannot support the organisation's real workflows, roles and controls.

  4. 04

    Marketing investment lacks attribution

    Traffic and clicks are reported, but no one can connect spend to qualified pipeline, bookings or revenue.

Our solution

How our Digital Experience Engineering practice helps

Digital experience engineering is the design and development of the web platforms, mobile apps and digital commerce through which customers, partners and employees engage with an organisation. Digital Experience Engineering designs and operates the platforms through which customers, partners and employees engage with an organisation: web platforms, mobile experiences, digital commerce and search-led growth. We serve scale-ups launching new propositions and established enterprises modernising ageing estates. Every engagement is anchored to performance, accessibility and measurable business outcomes. Recent work includes a medical booking platform for Orion Aesthetics and a role-based CRM for Dubai developer Maak Dream.

  • Web platforms

    Server-rendered Next.js and React platforms engineered for speed, accessibility and search from the first release.

  • Mobile experiences

    Native iOS and Android, or a single Flutter or React Native codebase where it delivers faster time-to-value.

  • Digital commerce

    Shopify Plus and composable storefronts carrying the pricing, subscription and inventory logic your operating model requires.

  • Growth and search

    Technical SEO, AI search visibility and paid acquisition measured against pipeline and revenue.

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End-to-end solutions

Digital Experience Engineering services

Our process

How we deliver

A delivery process you can see into — from first workshop to production support.

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  1. 01

    Discovery

    A focused working session on your objectives, constraints and existing systems. It concludes with a scoped proposal and a clear view of value, risk and effort.

  2. 02

    Architecture & planning

    We agree the target architecture, data model and integration approach before product code is written, and secure your sign-off.

  3. 03

    Iterative delivery

    Working software reaches a staging environment on a regular cadence, giving stakeholders continuous visibility and the ability to steer priorities.

  4. 04

    Assurance & hardening

    Automated testing, accessibility and performance budgets, and a security review are completed before anything reaches production.

  5. 05

    Launch & continuity

    We manage cutover and remain engaged through an agreed support period, with a structured handover to your teams or ongoing operation by ours.

Business benefits

What you gain

  • Performance as a standard

    Server rendering, image optimisation and Core Web Vitals budgets are enforced on every release, not reviewed after launch.

  • Discoverable by design

    Metadata, structured data, sitemaps and clean URL architecture are part of the build, supporting both search and AI answer engines.

  • One platform across channels

    Shared APIs and a common design system keep web and mobile consistent as the product evolves.

  • Accessibility built in

    Interfaces are designed and tested against WCAG so they serve keyboard and screen-reader users from day one.

  • Decisions grounded in data

    Analytics and conversion tracking are in place at launch, so investment decisions rest on observed behaviour.

  • Full ownership

    You retain the code, infrastructure accounts and documentation, whether or not we continue to support the platform.

Engagement models

Work with us the way that suits you

Explore engagement models →

  • Outcome-based delivery

    A defined scope, timeline and commercial model agreed after discovery. We own delivery risk against the agreed outcomes.

    Best for: Well-defined initiatives, MVPs and first releases

  • Dedicated product teams

    A cross-functional pod — engineering, design, QA and delivery leadership — aligned to your roadmap and scaled as priorities change.

    Best for: Long-term product development and evolving roadmaps

  • Team extension

    Senior engineers embed in your organisation, work inside your processes and report to your leaders — on contracts that assign all IP to you.

    Best for: Adding specialist capability without growing headcount

Tools & technologies

The stack we build with

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Node.js
  • Django
  • PostgreSQL
  • Vercel
  • Docker

Customer stories

Proven delivery

All customer stories →

Resources

Latest insights

View all insights →

FAQ

Frequently asked questions

Can't find what you need? Ask us in the discovery session.

Both. Marketing platforms are optimised for speed, discoverability and editorial control. Web applications such as booking platforms, CRMs and portals are built around workflows, roles and data governance. Examples include the Orion Aesthetics booking and patient-records platform and the Maak Dream real-estate CRM, both delivered as custom web applications that replaced manual processes.

Free discovery session

Start your Digital Experience Engineering project

Tell us what you're building. You'll hear back from an engineer, not an inbox.

  1. 1We reply within one business day to set up a 30-minute call.
  2. 2A senior engineer — not a salesperson — walks through your problem.
  3. 3You get a scoped proposal with timeline and cost. No obligation.

New projects & sales

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Existing clients & support

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Tell us about your project

Takes about 2 minutes
What do you need help with?
Estimated budget
When do you want to start?

We reply within one business day.