Use case · Real Estate & Construction

Immersive off-plan sales experiences

Virtual and augmented reality experiences that let buyers explore unbuilt homes, amenities and views from a sales gallery or browser.

The challenge

What organisations face

Selling off-plan property relies on renders, floor plans and physical show units that are expensive to build and cannot represent every layout, finish or view. International buyers often cannot visit in person, and sales teams struggle to convey scale and quality convincingly before construction begins.

The solution

What VulcanTech engineers

VulcanTech would convert architectural and BIM models into real-time 3D environments using Unity, delivering VR walk-throughs for sales galleries, browser-based virtual tours and AR placement of models on site plans. Buyers can switch finishes and view units at different floors and times of day, with enquiries linked directly to the sales CRM.

Expected outcomes

What changes for the business

  • Buyers explore any unit before it exists
  • Remote buyers engaged without travelling
  • Fewer physical show units required per launch

Capabilities

Service lines involved

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Explore immersive off-plan sales experiences for your organisation

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