The challenge
What organisations face
Entertainment brands want deeper engagement beyond the screen, but immersive projects are often one-off marketing stunts with limited reach. Content must perform across headsets, mobile AR and mixed reality devices, and teams need to reuse existing 3D assets rather than rebuild worlds from scratch.
The solution
What VulcanTech engineers
VulcanTech would build Unity-based immersive experiences that reuse production assets, optimised for standalone headsets, mixed reality devices and mobile AR. Experiences range from explorable story worlds to location-based AR at venues, with multiplayer and live content updates where appropriate. Analytics and commerce integrations connect engagement to merchandise, tickets and subscriptions.
Expected outcomes
What changes for the business
- Fans engaged beyond the core screen experience
- Existing 3D assets reused across new formats
- One experience deployed across multiple device types
Capabilities
Service lines involved
Media, Gaming & Entertainment
Related use cases
- Live-ops game platformsBack-end services, content pipelines and tooling that let studios run events, offers and updates continuously without client releases.
- Events and offers launched without client updates
- Live-ops teams independent of engineering for routine changes
- Personalised content recommendationRecommendation models that personalise what each viewer, listener or player sees next, across catalogue, homepage and notifications.
- More relevant content surfaced for each user
- New releases reaching the right audiences
- Generative asset and localisation pipelinesGoverned generative AI workflows that accelerate concept art, asset variations, metadata and localisation while artists retain creative control.
- Faster iteration from concept to production asset
- Consistent style across expanding content volumes
Free discovery session
Explore immersive XR fan experiences for your organisation
Tell us what you're building. You'll hear back from an engineer, not an inbox.
- 1We reply within one business day to set up a 30-minute call.
- 2A senior engineer — not a salesperson — walks through your problem.
- 3You get a scoped proposal with timeline and cost. No obligation.
New projects & sales
[email protected]Existing clients & support
[email protected]