Use case · Retail & E-commerce

AR product visualisation

Augmented reality experiences that let shoppers place furniture, fixtures or products in their own space before buying.

The challenge

What organisations face

For furniture, home, appliance and other considered purchases, customers struggle to judge size, finish and fit from photographs. Uncertainty depresses conversion and drives costly returns. Earlier AR experiments often relied on standalone apps, inconsistent 3D assets and experiences that were disconnected from the product page and basket.

The solution

What VulcanTech engineers

VulcanTech would establish a 3D asset pipeline that produces optimised, true-to-scale models from CAD or photogrammetry, then deliver web-based and native AR viewers using platform AR frameworks. Viewers launch directly from product pages, support variant switching and link back to the basket. Analytics track engagement so merchandisers can prioritise which ranges receive 3D treatment.

Expected outcomes

What changes for the business

  • Greater purchase confidence for considered products
  • Fewer returns caused by size or fit surprises
  • One reusable 3D asset library across channels

Capabilities

Service lines involved

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Explore AR product visualisation for your organisation

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